Member Rewards

Exclusive Member Rewards

Become a member or re-register your existing membership and you will receive a Member’s Reward Card which will give you Rewards on qualifying purchases you make every time you shop at any of our Heart of England co-operative food stores throughout Coventry, Warwickshire, south Leicestershire and Northamptonshire.


You’ll accrue rewards* every time you shop and get extra rewards during special members’ events. Make sure you have registered your email address with us, we’ll keep you informed with unmissable deals and events.

* Terms and Conditions apply. Excludes purchases of National Lottery, postage stamps, Paypoint, first stage baby milk, cigarettes and tobacco.


£100 Off

As a co-operative business we believe it is vitally important to recognise and reward our members which is why we offer a £100 saving of an “at need” funeral arrangement if the deceased or the client making the arrangements is a member of our Society

10% Off

As a member of the Society you will also be entitled to a 10% reduction on any memorial masonry order over £350 (excluding third-party fees.)

£200 Off

For peace of mind our Pre-paid funerals plans enable funeral details to be specified in advance giving loved ones’ reassurance that all the key decisions have been made and paid for in advance at today’s costs with nothing extra to pay, guaranteed! When you purchase a Pre-paid funeral plan we will offer you an exclusive member benefit of £200 reduction

See Terms and Conditions


In partnership with Anglia Home Furnishings our members will receive a 5% discount on home furnishings including sofas, beds, dining, living and bedroom furniture. In addition to this members will have access to ad hoc member only deals. To visit their website please click here.

The nearest Anglia Home Furnishings are located at:- Coventry, Coventry Arena Retail Park, CV6 6AS , St James Mill Road, Northampton, NN1 1EE or Coventry Alvis Retail Park, Holyhead Road, Coventry, CV6 8BW

Rewards are gained on production of your Heart of England Co-operative Member’s Reward Card. To become a member click here.

For Membership queries, please contact Member Services on 02476 254382331.
Monday – Friday 8.45am to 4.45pm.

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