Pancake day serves up cracking sales for the Heart of England Co-operative Society

Pancake Day sent sales of eggs and lemons soaring across Coventry and Warwickshire, according to the Heart of England Co-operative Society.

The Society, which operates a network of The Co-operative food stores across Coventry, Warwickshire, south Leicestershire and Northamptonshire, recorded a 135 per cent increase in the sales of lemons during the days leading up to the event, and a 74 per cent increase in egg sales.

It came as consumers across the trading area tucked into pancakes filled with a range of tasty treats to mark Shrove Tuesday.

The origins of Shrove Tuesday date back centuries. Pancakes originally were an ideal way for people to use up any fat, butter, milk and eggs before the start of lent.

Peter Fletcher, General Manager of the Society’s Food Division, said today’s consumers continue to add to that list of ingredients, with tasty fillings ranging from maple syrup to chocolate spread or peanut butter.

He said “It may date back centuries but Pancake Day is still very prominent on today’s calendar for many of us. The last few days always see a rise in sales of traditional ingredients and this year has been no different.”

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