The Heart of England Co-operative Society enjoys a boost in sales over Christmas

The Heart of England Co-operative Society has recorded an increase in sales over the festive period.

Like-for-like sales showed an increase of 4.9 per cent in the three weeks to December 31st – with a strong performance on refrigerated foods such as the Society’s Christmas range and ready meals.

Ambient Christmas lines such as sweets and chocolates also performed well over the period.

Peter Fletcher, General Manager of the Heart of England Society’s Food Division, which operates a network of food stores across Coventry, Warwickshire, south Leicestershire and Northamptonshire, said a number of the stores had recorded strong sales increases.

The Galley Common store in Nuneaton – which opened its doors in September 2015 – recorded an increase of 22 per cent.

The stores at Warwick Gates, in Warwickshire, and Stoney Stanton, in Leicestershire – both of which recently increased their refrigerated food range since undergoing mini refurbishments just before Christmas – recorded increases of 12 per cent and eight per cent respectively.

Ali Kurji, Chief Executive of the Heart of England Co-operative Society, said: “We are delighted to report increases in our like-for-like sales over Christmas.

“The past year has continued to prove extremely challenging for the retail market but as a Society we continue to invest in our stores to ensure continued profitability and future sustainability, and to continue to meet the needs of our members, customers and our staff.”

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