Membership FAQs

Heart of England Cooperative Society is an independent society owned by you, our members. Although our food stores operate under The Co-operative Food brand, as a Society we operate our own loyalty programme, and not that of The Co-op Group. 

From 26^th February 2025 we will be making some significant enhancements to our Member’s Reward scheme in both our food and funerals divisions.  This is as a direct result of the valuable feedback you have given us, as well as the current economic climate of high price inflation. Our new enhanced package will give you instant savings in our food stores as well as a more meaningful benefits package in our funerals division, ensuring we are there for you in your time of need.  

In our food stores you can expect to see meaningful savings on key products such as everyday essentials (milk, bread, eggs etc), meal solutions and our highly accredited own label products. In our funeral divisions you will be supported with savings on funeral plans, legal services and post need masonry and sundries, as well as meaningful savings on funerals. 

Our existing Member’s Reward scheme will close on Saturday 22^nd February 2025 with our new rewards package launching Wednesday 26th February.

As a member you will have until 31^st December 2025 to spend any of your accrued rewards.

Unfortunately, gifting rewards to charity or another member is not possible at this time.

1. We are promoting member savings and benefits across our food stores and funeral homes that mean something to you.
2. We are supporting your communities every time you shop with us through our helping hearts scheme.
3. We are encouraging you to share your voice with us and support our AGM to shape our future, and those of generations to come.
4. We are supporting our corporate charity and other local charities with fundraising activities and events as we’re proud of the communities we serve.
5. We are committed to our Co-operative heritage and values, ensuring everything we do has our members and customers at the heart of every decision.

Unfortunately not at this time. As we are a franchisee, we are supportive of the Bewiched loyalty scheme in our stores. Please download the Bewiched app for more information. 

If you have lost your Member’s Reward card please complete this form on our website. Your enquiry will be sent through to our dedicated Membership Department who will issue you a new card to the email address you have registered with us. 

We have a dedicated Membership department who work tirelessly to build relationships with all of our members, however it’s not possible to answer all queries immediately. Therefore, we ask you to use the contact form to ensure your query is directed at the appropriate person or department.